The “Export Technology Management” workshop between University College of Northern Denmark & Ton Duc Thang University took place from 27 March to 7 April, 2017.
The workshop’s focus is on wood material – its design; how to make the final outcomes profitable & bring them to the right customer.
The 2-week workshop was a fabulous experience for both Industrial design & Marketing – Business administration lectures & student in TDTU as the course content covered two fields: The 1st week is for Idea development & Design selection, the 2nd week is for marketing & targeting users.
In between, there were two factory tours to Chan Hung’s Factory (in Hai Son Industrial Park, Long An) and ScanCom’s Factory (in Song Than Industrial Park, Binh Duong). The differences in manufacturing scale of the two companies offered the students many things to learn.
To conclude each week, the students have one Concept presentation (end of week 1) and Final presentation (end of week 2). All 6 groups have been working hard on their 6 prototypes and building plans on how to target appropriate users.